.At the launch of Astrid Andersen's brand-new line Stel, a presentation held outdoors on a pier, The Street's 2002 track "Switch the Page" was blasting out of the stereo. It was a star-aligned, symbolic moment, since the London-trained developer is actually starting a brand-new phase in her fashion trend life, this time around focusing the job around herself.Andersen's a lot marvelled at name menswear brand name was actually centered, vivid, and also streetwise. With Stel, she revealed in a pre-show job interview, "I must rest conveniently at the center of it probably much more this moment considering that now it's a ladies's damage brand name, and also it is actually extra concerning me and also my private referrals." Stel also demonstrates Andersen's progression as an individual. After quiting her line, the developer moved back home to Jutland in the North of Denmark and also had 2 little ones. She's not the person she was actually back then.Shifting equipments in vogue is not easy to perform. Brands appear to take on lives of their own, and it is actually easy to become pigeon-holed. Stel drop several of manner's conventions. The label will certainly present in-season, so what exists will certainly be actually readily available for acquisition. Simultaneously, seasonality is actually lesser in the Stel formula than relevance. Compilations are going to be identified through variety (01, 02, and 03 were shown in Copenhagen), the idea being that you can intermingle pieces all over "seasons" both in your closet as well as on the selling floor. Andersen observes no demand for a thoughtful garment to be left even if the calendar pages flip. "The straight translation of stel is body system," she pointed out, however it [recommends even more to] a foundational design in a type of industrial method it [additionally explains] a set of collectibles-- when you refer to a tea set, you would certainly call it a stel. For me, that was actually very an interesting beginning point in terms of the idea of generating both valuables, however also one thing that is actually a new groundwork." Possessing designs posture on scaffold was actually fortuitous as it advises numerous allegories. There is actually development, which connects to creating a brand-new label, and also the thought of assistance connects to her view that clothing must help you. Stel is, fundamentally, a type of modular offering, but none with the angularity of something like Legos or stacked Mu00e6rsk delivery containers. Motion, firm, and empowerment belong to Andersen's strategy. "When I refer to the brand name, I possess this tagline: tailoring that you can roller skate in, denim you can dance in, shirting you can take a trip in." Freedom, pleasure, activity.